Join me for what I hope will be a really challenging webinar (hosted by the 4A’s) on improving customer experience with analytics. Feb. 15th at 1pm EST.
What You Will Learn
- How behavioral segmentation creates a framework for continuous improvement
- How you can most effectively use VoC to enhance a segmentation framework
- How you can get around the common limitations of in-line VoC, such as sample bias and survey fatigue
- What changes in the organization are required to really operationalize this type of process
It’s not enough that we have too much big data hype. Now we have to live with “small data” hype as well. Almost everything in this article is either (A) wrong-headed (B) vapid or (C) both.
A great summary of some of the trends and thinking from the Sloan Conference. Every data professional should be paying attention to this stuff. It may be sports, but it’s cutting edge thinking on analytics.
People have struggled with this (big) data provider model but Factual feels like it’s found a real (and valuable) niche. Would love to see more of this grow since external data is a huge miss in most big data systems.
2016’s Hottest Trend in Big Data Analytics is (mostly) a terrible idea. Check out this <10min video presentation on the role of SQL in big data and Hadoop.
Targeted VoC is a powerful (and totally neglected) tool for personalization. Facebook’s experience is entirely relevant to ANY content producer. I don’t know if I can take credit for this, but I suggested this to folks at Facebook a couple of years back!
Nothing speaks louder than when developers “vote with their feet”. Spark is winning with the most important technology constituency.