Tag Archives: webinar

Optimizing Omni-Channel with Analytics from the In-Store Customer Journey

I’m going to be co-hosting a webinar with my friend John Morrell at Datameer on Omni-Channel Analytics and using In-Store Customer Journey Data. It should be pretty cool stuff – and, of course, it’s free!

You can register here!

Join me for what I hope will be a really challenging webinar (hosted by the 4A’s) on improving customer experience with analytics. Feb. 15th at 1pm EST.

What You Will Learn

  • How behavioral segmentation creates a framework for continuous improvement
  • How you can most effectively use VoC to enhance a segmentation framework
  • How you can get around the common limitations of in-line VoC, such as sample bias and survey fatigue
  • What changes in the organization are required to really operationalize this type of process