Join me for what I hope will be a really challenging webinar (hosted by the 4A’s) on improving customer experience with analytics. Feb. 15th at 1pm EST.
What You Will Learn
- How behavioral segmentation creates a framework for continuous improvement
- How you can most effectively use VoC to enhance a segmentation framework
- How you can get around the common limitations of in-line VoC, such as sample bias and survey fatigue
- What changes in the organization are required to really operationalize this type of process