Most unneeded trend in analytics

Aside March 23, 2016 garyangel

It’s not enough that we have too much big data hype. Now we have to live with “small data” hype as well. Almost everything in this article is either (A) wrong-headed (B) vapid or (C) both.

Join me for what I hope will be a really challenging webinar (hosted by the 4A’s) on improving customer experience with analytics. Feb. 15th at 1pm EST.
What You Will Learn
- How behavioral segmentation creates a framework for continuous improvement
- How you can most effectively use VoC to enhance a segmentation framework
- How you can get around the common limitations of in-line VoC, such as sample bias and survey fatigue
- What changes in the organization are required to really operationalize this type of process
October 7, 2016 garyangel
It’s not enough that we have too much big data hype. Now we have to live with “small data” hype as well. Almost everything in this article is either (A) wrong-headed (B) vapid or (C) both.

Most unneeded trend in analytics
March 23, 2016 garyangel
A great summary of some of the trends and thinking from the Sloan Conference. Every data professional should be paying attention to this stuff. It may be sports, but it’s cutting edge thinking on analytics.
Classification, Big Data and the “Mythical” Hot Hand
March 4, 2016 garyangel
People have struggled with this (big) data provider model but Factual feels like it’s found a real (and valuable) niche. Would love to see more of this grow since external data is a huge miss in most big data systems.
Filling-in real gaps in the Big Data World
February 19, 2016 garyangel
2016’s Hottest Trend in Big Data Analytics is (mostly) a terrible idea. Check out this <10min video presentation on the role of SQL in big data and Hadoop.
SQL and Hadoop
February 11, 2016 garyangel
Targeted VoC is a powerful (and totally neglected) tool for personalization. Facebook’s experience is entirely relevant to ANY content producer. I don’t know if I can take credit for this, but I suggested this to folks at Facebook a couple of years back!
VoC to Drive Personalization
February 7, 2016 garyangel
Nothing speaks louder than when developers “vote with their feet”. Spark is winning with the most important technology constituency.
SPARK Ascendant
February 7, 2016 garyangel
Here’s the best, clearest and most useful definition of big data you’ll find (in less than 15 minutes). And it’s most definitely NOT the 4V’s…

Big Data Explained
January 24, 2016 garyangel
An interesting discussion of the problems in identifying “likely” voters and the benefits of behavioral data integration. Food for thought in the enterprise world as well where the equivalent is often possible but rarely done.
Big Data and Voice-of-Customer on Campaign Trail
January 24, 2016 garyangel
Walmart blends new tech and traditional teams to speed innovation and transformation. A bit like I suggest here.
Integration and Transformation
January 24, 2016 garyangel

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Measuring the Digital World

Most unneeded trend in analytics

Digital Analytics, Measurement and Digital Optimization with Gary Angel